Experience

Brooks Fiesinger Speach Brooks Fiesinger Speach


Brooks Fiesinger - Personal Finance, Automotive, and Entrepreneurship Engagement

About

Origins:

In 1996 Brooks Fiesinger built Beanie Baby World, a website to buy and sell beanie babies, making himself a self-made, relatively rich 6th grader. Using the profits, Fiesinger bought computer equipment and coding books and eventually built Brooksnet, the world’s first online school. Despite the .com bubble ramping up at the time, he made the mistake of listening to advisors who suggested it was a stupid idea- people would never go to school online.

Three years later, Brooks launched his first active business doing online development for numerous companies, becoming the project manager for projects including Cincinnati’s Purple People Bridge, Galax-Z Ventures and Legacy Productions. It was also during this time that he worked with a team to support the massive Cincinnati Street Racing car shows and cruise-ins.

In 2003, Fiesinger ran into a bureaucratic issue at Ohio Northern University- Students could only do 20 hours of work per week. To get around this, he founded Paranoid Production Designs and began developing web sites for various colleges and organizations as a subcontractor. Fiesinger began building a team of others to help him design websites, and began growing the business into new areas, procuring a photo printer, screen printing press, and vinyl cutter to expand into a full service shop.

In 2008, Brooks incorporated the business to begin managing more than 40 programmers and engineers to write software for his Active Word Font typography system as well as surface surveillance testing systems for airports worldwide. His EduXperience business plan was an award winner in the Panasci Business Plan Competition, before joining TowPal Inc. as their Vice President of Marketing in 2009.

The following year, Brooks was a finalist in the Cincinnati Innovates competition for Active Word Fonts, a game-changing typographical system that increases reading speeds and comprehension, especially for those with dyslexia. Despite garnering press and hype, the product was too revolutionary, and with the only potential buyers being some of America’s largest companies, he failed to sell it. Brooks did receive a patent and began integrating it with special education programs, but after being denied by Google, Brooks determined the business was not going to be viable and he cut his losses.

After the downfall of Active Word Fonts, Brooks began teaching collegiate courses and dove heavily into research, developing new technologies for electric vehicles, including a new electric-only transmission design, charging system, and drive train for electric motorcycles and cars. He launched Fiesinger Motors Inc. as a holding company for these technologies and was recognized by the State of Ohio, building them into FMG Cycles until gas prices began to unexpectedly tank.

With the coding support of his friend Kirk, Fiesinger built one4um.com, a Forum Aggregation tool, and made it available to forum users everywhere in 2012. This same year, he received a joint patent for a new innovative hazardous condition alert system. Shortly thereafter, he completed his first book, "Car$, the Ins and Outs of Buying and Selling".

In 2015, Fiesinger worked with a team to launch PKFS LLC, a real estate and business holding company. The following year, he was asked to join Wittenberg University’s Analytics Advisory Board, and PKFS LLC launched Dog Country Daycare & Boarding. In 2017, Fiesinger published his second book, “U.S. Automotive Etiquette: The Uncodified Rules of American Roadways.”

In 2018 Fiesinger launched PKFS Holdings LLC, a Real Estate holding company. 2019, Fiesinger came to Cincinnati, Ohio and joined Procter & Gamble (P&G) to lead Marketing Technology innovation initiatives in their Baby Care division. Fiesinger also published his third book, "The College Dilemma: The Lies We Tell our Children and the Truth We Hide," which was featured in broadcast media on major networks including Fox and ABC.

Fiesinger continues to own, invest in, and manage a plethora of businesses.


Short Bio:

Brooks Fiesinger is passionate about educating others, as well as helping them to succeed in their own lives, in their careers, and in their businesses.

Brooks Fiesinger presently manages Marketing Technology innovation initiatives for Procter & Gamble in addition to owning several companies and developing the MillionaireWho educational network. Prior to building analytics systems for Reynolds & Reynolds, Fiesinger founded several companies, including the international development organization, Paranoid Production Designs Inc., to write software for airline industry security systems, and has developed marketing analytics and data-driven strategies as both a Vice President of Marketing for TowPal Inc. and as a Visiting Professor of Marketing & Entrepreneurship. Under these roles, Fiesinger developed and patented application methods for advanced publishing algorithms, as well as innovative methodology for calling systems. Fiesinger received his M.B.A. from the Whitman School of Management at Syracuse University.

He is passionate about cutting edge technology, especially those that are derived by bootstrapping.

Fiesinger also enjoys racing cars, attending car shows, and participating in a variety of motorsports activities.


Research, Innovations and Patents:
  • “One4um Forum Aggregator” (US Trademark 85946998) 2013

  • Anonymous Hazardous Condition Alert System” (Patent 8364115) 2013

  • “Method and Apparatus for Using Active Word Fonts” (Patent 8239763) 2012

  • “Stoke Marketing Strategy” (Presented at NAIAS Detroit Auto Show) 2009

  • “Method for solar powered CH3CH2OH Production” (Published) 2007

Current Consumer Projects:
Professional Experience

Marketing Technology – Procter & Gamble, Cincinnati, OH

Leading IT Innovation projects for NA BabyCare brands including Marketing Technology platforms, media, ecommerce, and DevOps

Product Planning, Data Science- Analytics & Econometrics – Reynolds and Reynolds, Dayton, OH

Developing Advanced Data Analytics Technologies for Automotive Dealerships

Visiting Professor III & Adjunct- Wittenberg University, DeVry University, & Keller Graduate School, Nationwide

Professor for Data Analytics, Marketing, Entrepreneurship, & Project Management

Vice President of Marketing- TowPal Inc., West Chester, OH

Reporting to 2012 Ernst & Young Entrepreneur of the Year, Greg Blair

Business Start-up Consultant, South Side Innovation Center, Syracuse, NY

Worked with business start ups and tenants of various sizes

Founder & President- Paranoid Production Designs Inc., Cincinnati, OH

Founded and managed international software development company

Founder & President- Paranoid Production Designs, Ada, OH

Web Design, Graphics, Printing, and Vinyl company

Project Manager – Independent Contractor, Wyoming, OH

Developed websites and multimedia projects for Galax-Z Ventures, Escort Inc. Radar, Beltronics Radar, FansGotGame Show, Jammy Day, Jackson Law, Playmania, Aarons Total Fitness, Baker Hall RA TV Show, CourtWars TV show, Kinman Legal, Fans Universe.


Professional Honors and Awards:
  • 2016 – Reynolds & Reynolds Company Wide Associate of the Year 2016

  • 2016 – Reynolds & Reynolds Product Manager of the year 2016

  • 2016 – Reynolds & Reynolds Meritorious Performance Award, November 2016

  • 2014- Reynolds & Reynolds PPD Rookie of the Year

  • 2013- DeVry University “Innovation Award” Recipient

  • 2012- Hamilton County Development Company “Shining Example of Entrepreneurship” Recipient

  • 2010- Cincinnati Innovates Finalist

  • 2009- Peter Indovino Memorial Award for Exceptional Leadership and Character Recipient


Academia:

M.B.A., Whitman School of Management, Syracuse University, Syracuse, NY

Concentrations in: Marketing, Entrepreneurship

B.S., Technology (Manufacturing), Ohio Northern University (NAIT Accredited) Ada, OH

Options in: Leadership, Multimedia Design Development


Collegiate Honors and Awards:
  • Technology Honors Recognition (Award)

    - Given to graduating student with highest Grade Point Average

  • Central New York Sales and Marketing Executives Scholarship Winner

  • Beta Gamma Sigma Honor Society

  • Invited to Golden Key International Honor Society

  • Whitman Spotlight Student

  • Mortar Board Honorary (Historian Executive Officer)

  • Epsilon Pi Tau Technology Honorary (President- Ranked #1 chapter under leadership)


  • Collegiate Courses Taught:

    MGMT 600

    Business Planning Seminar (Graduate)

    PROJ 598

    Contract and Procurement Management (Graduate)

    MGMT 597

    Strategic Considerations for Managers and Owners (Graduate)

    PROJ 592

    Project Cost and Schedule Control (Graduate)

    GM 560

    Entrepreneurship & Small Business Management (Graduate)

    ANLT 530

    Data Mining (Graduate)

    MKTG 522

    Marketing Management (Graduate)

    BUSN 460

    Senior Project

    PHIL 447

    Logic and Critical Thinking

    SBE 440

    Business Plan Writing for Small Business and Entrepreneurship

    LAS 432

    Technology, Society, and Culture

    BUSN 412

    Business Policy

    HSM 330

    Health Services Information Systems

    SBE 330

    Creativity, Innovation, and New Product Development

    BUSN 319

    Marketing

    BUSN 316

    Introduction to Marketing

    ECON 312

    Economics

    SBE 310

    Small Business & Entrepreneurship

    MGMT 303

    Principles of Management

    BSOP 209

    Operations Management

    GSCM 206

    Managing Operations Across the Supply Chain

    GSCM 209

    Supply Chain Management Decision Support Tools and Applications